Funded Courses:
Marketing Manager Level 6

> Funding: £9,000

> Duration: 24 Months

Course Overview

The Marketing Manager Level 6 apprenticeship develops the knowledge, skills and behaviours required to lead marketing strategy and deliver measurable outcomes across an organisation.
Learners build competence in developing and implementing marketing strategy aligned to business objectives, managing integrated campaign plans, overseeing budgets and commissioning research to inform decision-making. The programme strengthens capability in analysing complex data, tracking performance and reporting insights to senior stakeholders. It also develops leadership skills to manage and motivate teams, work with external agencies and influence cross-functional delivery.

Learning is applied directly through real workplace projects, ensuring relevance and tangible impact. This supports marketing managers to improve planning discipline, strengthen brand and proposition positioning, and make evidence-based choices about channels, messaging and investment.

By completion, learners are equipped to lead marketing activity strategically, improve return on marketing investment and contribute confidently to organisational growth and reputation.

Eligibility Criteria

  • UK/EU Citizen for 3+ years
  • Work 16+ hours per week on average
  • Employed on a PAYE Scheme
  • Not on any other government-funded course
Ai Savvy Funded Courses - Skills Funding Group
Ai Savvy Funded Courses - Skills Funding Group

Employer Benefits: After Course Completion

Employers benefit from marketing leaders who can build strategy, improve return on investment, strengthen brand reputation and deliver measurable growth through effective planning and performance management.

Employers benefit from staff who:

  • Lead marketing strategy aligned to business goals
  • Plan and deliver integrated campaigns using data
  • Manage stakeholders and influence senior leaders
  • Strengthen governance, reporting and budget control
  • Evaluate performance to optimise efficiency and commercial impact


The apprenticeship provides:

  • Training aligned to national occupational standards
  • Clear evidence of staff competence and development
  • Consistency in training records and workforce capability to support inspections
  • Retention & Stability


Employers typically see:

  • More consistent marketing planning and delivery
  • Clearer measurement of performance and outcomes
  • Stronger alignment with business objectives
  • Improved brand consistency and customer engagement


The programme supports:

  • Strengthen strategic marketing leadership
  • Improve ROI and performance measurement
  • Enhance brand and reputation management
  • Build a sustainable marketing capability pipeline
Ai Savvy Funded Courses - Skills Funding Group

Who is This Course For

Designed for experienced marketing professionals responsible for planning and leading marketing activity, managing budgets and delivering measurable outcomes.

Learners apply strategic marketing leadership practices that strengthen planning, stakeholder engagement and measurable delivery across digital and offline channels.

This course is ideal for:

  • Marketing executives progressing into management roles
  • Existing marketing managers seeking structured development
  • Professionals coordinating campaigns, budgets and stakeholders
  • Roles influencing marketing planning and agency management
  • Individuals accountable for marketing performance and outcomes
  • Organisations building stronger marketing leadership capability

Typical Job Roles Include:

  • Marketing Manager
  • Marketing and Communications Manager
  • Brand / Proposition Manager
  • Product Marketing Manager
  • Customer Marketing Manager
  • Growth Marketing Lead
  • Corporate Communications Manager
  • Insight / Innovations Manager


This course is suitable for employers operating in:

  • Marketing and Advertising Agencies
  • Retail and E-commerce
  • Technology and SaaS
  • Professional Services
  • Manufacturing and Engineering
  • Education and Training Providers
  • Healthcare and Life Sciences
  • Charity and Non-profit Organisations

Preparation and Support

Throughout the programme, learners are supported to:

  • Build evidence of competence
  • Prepare for assessment requirements
  • Understand what to expect at EPA

This ensures apprentices approach the End Point Assessment with confidence and clarity.

Candidate Enrolment Form

Funding at a Glance

Many of our apprentices go on to secure permanent roles, promotions and long-term career progression within their organisations.

Funding Stream

  1. Apprenticeships (see the detail on funding
  2. Adult Education Budget (AEB)
  3. Mayoral Combined Authority (MCA)
  4. Advanced Learner Loans
  5. Additional Learning Needs (ALN)
  6. Learning & Development Support Scheme (LDSS)

Who It is For

  1. New or existing employees (in England)
  2. Adults 19+ meeting eligibility criteria
  3. Learners in devolved regions (within the UK)
  4. Individuals 19+ studying Level 3–6
  5. Learners requiring additional support (contact us for more information)
  6. Health and Adult Social Care Workforce

Who Pays

  1. Government via DAS (levy or co-investment)
  2. Government (National or devolved AEB)
  3. Regional government allocation
  4. Government-backed loan (repayable)
  5. Government support funding
  6. NHS funding contribution (national or devolved AEB)

Best Used For

  1. Structured role-based development aligned to occupational standards
  2. Entry-level qualifications, sector skills, career progression
  3. Skills aligned to local labour market priorities
  4. Professional qualifications where grant funding not available
  5. Removing barriers to participation and achievement
  6. Regulated roles and sector-specific qualifications

Employer Contribution

  1. Levy funds or typically 5% co-investment (if non-levy). This if  fully funded for under 22 year olds
  2. Often fully funded (subject to eligibility)
  3. Often fully or partially funded
  4. No employer cost (loan repaid by learner when eligible)
  5. No additional employer cost
  6. Reduces employer training costs (contact us for more detailed information)

Cost-Effective Recruitment

A Cost-Effective Way to Recruit and Develop Talent

Apprenticeships are one of the most financially supported recruitment routes available to UK employers.

£1,000 Government Incentive

Receive a £1,000 incentive when you recruit an apprentice aged 16–18, or 19–24 with an EHCP or care leaver status.

NI Contribution Exemption

Employers are exempt from paying National Insurance Contributions for apprentices under 25, provided they earn under the Upper Secondary Threshold.

95–100% Funded Training

Training costs are typically 95–100% government funded for non-levy paying employers — making apprenticeships significantly more cost-effective than traditional recruitment.

Proven Retention & Growth

Apprenticeships improve retention, engagement and progression. You build capability tailored to your business from day one.

How We Work

Ready to Recruit an Apprentice?

Submit your vacancy details and our team takes care of the rest. We make the process simple, compliant and commercially focused.

01

Review

We review your role for apprenticeship alignment and suitability.

02

Refine

Support you in refining the job description if needed to attract the right candidates.

03

Advertise

We advertise and promote your vacancy across our candidate network.

04

Screen

We screen and shortlist candidates based on your requirements.

05

Onboard

We guide you through the onboarding and funding process end-to-end.

What Makes Our Programmes Different?

We don’t take you out of your role — we develop you within it.

Our programmes are designed for people already in work, helping you build the knowledge, skills and behaviours needed to perform at a higher level. Everything you learn is applied directly to your day-to-day responsibilities, so the impact is immediate, practical and measurable.

From enrolment through to completion, we support both you and your employer to ensure the training delivers real value.

Need more information or to discuss a way forward?

If you are not sure on what course may suit you, funding or how it all works, then get in touch and we can help and support and help you on your journey.